STRATEGIC INNOVATION MANAGEMENT AND ORGANIZATIONAL SURVIVAL OF HOTELS IN PORT HARCOURT, NIGERIA: THE MODERATING ROLE OF ORGANIZATIONAL STRUCTURE

Authors

  • Ejo-Orusa Henry Ph.D Department of Management, Faculty of Management Sciences, Rivers State University, Nkpolu-Oroworukwo, PMB 5080, Port Harcourt, Nigeria
  • Adim Chidiebere Victor Department of Management, Faculty of Management Sciences, Rivers State University, Nkpolu-Oroworukwo, PMB 5080, Port Harcourt, Nigeria

Keywords:

Strategic Innovation Management, Organizational Survival, Organizational Structure, Adaptability, Dynamic Capability

Abstract

This study examined the moderating role of organizational structure relationship between Strategic innovation management
and Organizational Survival of the hostels in Port Harcourt. The study used a correlational cross sectional design involving managers,
supervisors and unit heads. Primary data was obtained using self- administered, structured questionnaire. The population of the study
was 350 from 20 purposively hotels selected hotels in Port Harcourt. A sample size of 186 was adopted using the Krejcie and Morgan
table and the simple random technique was used. The internal reliability of the research instrument was tested using Cronbach Alpha
Coefficient and only items that have an alpha reading of 0.70 and above were considered. After data cleaning, only data for 166
respondents were suitable for data analysis. Spearman’s rank correlation was used for hypothesis testing while the zero-order partial
correlation was used to test the moderating role of organizational structure. The study findings revealed that there is a positive and
significant relationship between strategic innovation management and organizational survival. Furthermore, organizational structure
significantly moderated the relationship between strategic innovation management and organizational survival. The study recommends
that hotels should give due attention to the impact of organizational structure since it significantly moderates the relationship between
Strategic innovation management and Organizational Survival. This should be done by developing less formalized and centralized but
more professionalized and managerially intensive organizational structure that allow them to be responsive to external contingencies.

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Published

2018-12-21

How to Cite

Ejo-Orusa, H. ., & Adim, C. V. (2018). STRATEGIC INNOVATION MANAGEMENT AND ORGANIZATIONAL SURVIVAL OF HOTELS IN PORT HARCOURT, NIGERIA: THE MODERATING ROLE OF ORGANIZATIONAL STRUCTURE. British International Journal of Education and Social Sciences, 5(12), 25–40. Retrieved from https://www.cirdjournal.com/index.php/bijess/article/view/901

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